"ʻOi aku ka ikaika i nā manawa a pau" i kēia ʻōlelo, i ka sanitary ware track he hapa wale nō.
Mai ka makahiki 1993 a hiki i kēia manawa, ka hoʻomohala ʻana o nā makahiki he kanakolu o ka sanitary ware track, ʻoi aku ka maikaʻi o nā mea kūʻai aku i ka mākeke o kēia manawa.ʻEiwa mau bipi ʻekolu mau makahiki o ka māhele mākeke o Kina ma mua;Huida mai 2017 i helu ʻia a 2021, mālama ʻia ka ulu kālā;ʻAʻole i liʻuliʻu i pae mua ʻia nā lako hale ʻo Wrigley i ka mākeke kapikala ......
ʻO nā mea pāʻani ikaika o ka wā i hala, ua holo lākou i ko lākou ala ponoʻī i ke ala hoʻomaʻemaʻe maʻemaʻe, akā naʻe, minamina ʻaʻole lākou i ikaika loa.I loko o nā gongs a me nā pahu o ka mākeke trillion kālā hou i ka helu o nā mea maʻemaʻe naʻauao, ʻaʻole i hānau ʻia kahi 100 biliona mākeke o ka mea pāʻani.
Malia paha i ike i keia pilikia, unlisted eiwa kahunapule ua hoolaha ana i kona "100 billion brand value", i ka makahiki 2022 i loko o ka honua marketing development conference, ka mea mua i ho'ōho e wāwahi i ka 100 biliona i ka loaʻa kālā ma 2030 slogan.
No laila, e hānau ʻia i loko o ka mākeke maʻemaʻe 100 biliona loaʻa kālā, he aha nā hana e pono ai e hana ʻia, hiki i nā ʻoihana ke holo i waho o ka ʻoihana?
He mākeke koʻikoʻi ka lumi ʻauʻau akamai.
Me ka hoʻolaha ʻana o nā mea akamai, ua lilo nā mea hoʻomaʻemaʻe naʻauao i moana uliuli hou i ke ala o nā mea maʻemaʻe.Wahi a ka "China Intelligent Bathroom Industry Status Quo Depth Research and Future Investment Research Report" (2022-2029) i hoʻokuʻu ʻia e GuanReport.com, ua manaʻo ʻia ka nui o ka mākeke o ka ʻoihana home akamai o Kina e ulu mai 62 biliona yuan a i 217.5 biliona yuan mai. 2016 a 2022.
Ua hoʻomaka pū nā ʻoihana i ka mākeke sanitary ware e neʻe i ke ala o ka ecology naʻauao digital.
Ua kū ʻo Wrigley ma ka makani o ka home akamai, i ʻike ʻia e ke kapikala i hoʻopaʻa inoa maikaʻi ʻia, ke ulu wikiwiki nei kāna ʻoihana halepaku, ʻo ka loaʻa kālā o Wrigley Home ma 2021 he 8.4 biliona yuan, nā mea hoʻomaʻemaʻe maʻemaʻe, ʻo ia hoʻi, ka loaʻa kālā o ka halepaku o 3.7 biliona yuan, helu no ka 44,6%, Wrigley Home ua hoomaka no hoi e neʻe i mua mai ka poe akamai o ka māhele māhele 'ana i ka integrator o ka maʻemaʻe huahana, no ka laʻana, i loko o ke kula o ka naʻauao halepaku, sanitary ceramics, faucets, etc. Hoʻomaka e ulu ikaika.
Ke ulu wikiwiki nei ʻo Hengjie a ʻoi aku ka nui o ka uhi ʻana, e uhi ana i 400+ mau kūlanakauhale me 3,000+ mau hale kūʻai kūʻai, a ua mālama ʻo Hengjie i kahi kiʻekiʻe kiʻekiʻe o ka hana hou a me ka hoʻomohala ʻana i ka mākeke ma ke kumu o ka hoʻohui ʻana i nā mea hoʻomaʻemaʻe maʻamau, e like me ka hoʻoikaika ʻana i ka halepaku naʻauao.
Aia ka waiwai o Huida i ka mākeke hohonu hohonu, ma ka hopena o 2021, ʻo ka hale kūʻai mua a me ka lua o ka papa he 22%, a ʻo ke kolu, ʻehā a me ka lima o nā hale kūʻai he 78%, a hoʻomaka ia e waiho i ka ʻoihana hoʻonaninani a hoʻonohonoho i ka ʻoihana hoʻonani hui pūnaewele pūnaewele - Huizhou.com.Ma ka manawa like no hoi i ka naauao o ka ecological ikaika, Huida sanitary ware e like me ka hoʻomaka 'ana o 2017, i mai la "ka wā e hiki mai o ka hui e i loko o ka 'āpau', 'akamai', 'ecology' Ekolu wahi o ka piha ikaika ".Wahi a ka hōʻike hapa makahiki 2022, ua hoʻomau ʻo Huida i ka hoʻopukapuka ʻana i ka noiʻi naʻauao a me ka hoʻomohala ʻana i ka hale maʻemaʻe, e like me ka hoʻokomo ʻana i nā halepaku naʻauao e hiki ke hoʻomalu i ka mahana.
A laila, no ka laʻana, e kālele ana ʻo Huida i ka hoʻonohonoho ʻana o ka māla seramika, e like me ka nūpepa haole "Ceramic World Review Magazine" i hoʻokuʻu ʻia i ka makahiki 2021 kūlana makahiki o ka hui seramika maʻemaʻe, ʻo Huida ʻo ia wale nō ka China sanitary ware brand ma ka papa inoa o ka luna. ʻumi, aia ka pae i ka hiku o ka wahi.(Nā helu helu wale no nā hui i helu ʻia)
Aia ka waiwai nui o Jiu Mu i ka loulou hana i loko o kāna kaulahao lako, e like me ke kūkulu ʻana i kahi kaulahao ʻoihana hana akamai, e like me ka 101 Digital Factory, Jiu Mu West River Industrial Production Chain, a hui pū ʻo Jiu Mu i nā ʻenehana ʻokiʻoki e like me 5G, AI. , a me nā ʻenehana ʻokiʻoki ʻē aʻe, a me ka 5G intelligent toilet light factory mua o ka honua, hiki ke hoʻomaikaʻi i ka maikaʻi a hoʻonui i ka pono, a hoʻemi i nā kumukūʻai.
I kēia hōʻike ʻana ma ke ala o ka ʻoihana maʻemaʻe, ʻaʻole hiki i kekahi hui ke huki i ke āpau i kēia manawa.Wahi a 2022, ua hoʻokuʻu ʻo Tmall a me Jingdong Mall i ka "kūʻai hale kūʻai a me ka hale ʻauʻau TOP10", ʻo Jiu Mu ka manawa mua, ʻo Wrigley, ʻo Hengjie i ukali kokoke.
ʻO ke ala hoʻomaʻemaʻe akamai, ʻo ia ka ʻenehana koʻikoʻi o ka hoʻokūkū, e like me ka halepaku akamai e wehe i ka nui o nā haneli o nā mea pono, ʻo ka maikaʻi o ka maikaʻi a i ʻole ka maikaʻi ʻole e hilinaʻi maoli i ka chip motherboard uila maikaʻi a maikaʻi ʻole paha, ʻo kēia ʻāpana ʻo ia ka ʻenehana kumu. , ʻo ia ka mea e hoʻāʻo nui ai i ka noiʻi ʻoihana a me ka hiki ke hoʻomohala.
E pili ana i ka ʻenehana, ua māhele like ʻia nā ʻoihana like ʻole.I kēia manawa, ma kahi o ka noiʻi ponoʻī, ua loaʻa ʻo Jiu Mu a me Huawei ma HarmonyOS i kahi ʻaelike hui, ua hui pū ʻo Wrigley me Huawei HarmonyOS, Hengjie i loaʻa pololei iā Bo electric (smart toilet cover business), Huida a me nā hui ʻenehana papa mua o South Korea. e hui pū i ka hoʻokumu ʻana i ke kikowaena o nā lako maʻemaʻe uila R&D.
Eia kekahi, ʻo ka hoʻokūkū nui loa i nā mea hoʻomaʻemaʻe naʻauao e hele mai ana mai nā hōʻailona haole.Mai ka manaʻo o ka hale lua akamai kaulana loa, ʻo nā hōʻailona TOP5 i ka mākeke hoʻopau i 2022, ʻo nā luna ʻehā he kālā kālā ʻē aʻe, ʻo ia hoʻi, ʻo Kohler (24%), TOTO (15%), Duravit (9.2%), Villeroy & Boch (7%).
Ka manawa hoʻouna: Jan-22-2024