Product Configuration Rate Analysis: From the first-tier, new first-tier 19 cities overall real estate sanitary ware market, the configuration rate of ordinary toilets is 91.7%, up 2 percentage points year-on-year, the configuration rate of intelligent toilets continued to rise to 42.1%, up 8 percentage points year-on-year, shower, washbasin is still a standard product.
Brand competition analysis: from a first-line, new first-line 19 cities overall real estate sanitary ware market, TOP5 brands are: Kohler, TOTO, Duravit, Villeroy & Boch, Moen, a total market share of 63.4%, of which Kohler’s brand market share of 28.1% ranked first, Duravit, Villeroy & Boch share have a certain degree of growth. Domestic and foreign brands, foreign brands share of 90.9%, up 1.3 percent year-on-year, TOP3 brands for Kohler, TOTO, Duravit, domestic brands share of 9.1%, down 1.3 percentage points year-on-year, TOP3 brands for the Nine Muses, Wrigley, Dongpeng.
Developer analysis: from the head developers, first-tier, new first-tier 19-city real estate finishing projects supporting sanitary ware TOP10 developers are: Vanke, China Resources Land, Poly Development, Longfor Real Estate, China Merchants Shekou, etc., the top ten developers market share totaled 35.8%, TOP10 developers are configured with intelligent sanitary ware, the average configuration rate of 51.4%, of which Longfor Real Estate, Greentown China Green City China, China Shipping Real Estate, C&D Real Estate intelligent bathroom configuration rate of more than 60%. From the point of view of the developers with faster growth rate, the first-line, new first-line 19 cities in Riverside Group, Huafa shares, Xingcheng Habitat hardcover scale growth is faster.
Hotel market: according to AVC monitoring data, in the first three quarters of 2023, the first tier, the new first tier of 19 cities hotel three-star and above the scale of the newly opened project of 130,000, of which the scale of supporting sanitary ware products (ordinary toilet, intelligent toilet, shower, washbasin, bathtub) is 400,000 pieces; quarterly, the market as a whole is in the outbreak of the first quarter; the market in the second quarter of the second quarter of the market is slightly buffered; The market continues to expand in the third quarter; it is expected that the market will enter the blowout period in Q4.
Product configuration rate analysis: from the first tier, new first tier 19 cities three-star and above newly opened high-end hotel bathroom market in the first three quarters of 2023, the configuration rate of ordinary toilets is 64%, the configuration rate of intelligent toilets reaches 36%, the configuration rate of bathtubs reaches 12.3%, and showers and washbasins are still the standard products.
Brand competition analysis: from the first quarter of 2023, a new first-line 19 cities three-star and above newly opened in the high-end hotel bathroom market, TOP5 brands are: Kohler, TOTO, Roca, Ensign, Wrigley, a total market share of 50.6%, of which Kohler’s brand market share of 16.5% ranked first. Sub-division of domestic and foreign brands, foreign brands share of 27.4%, TOP3 brands for Kohler, TOTO, Roca, domestic brands share of 72.6%, TOP3 brands for Wrigley, Xima, Jiu Mu.
Wine management group analysis: 2023 the first three quarters of the first line, the new first line of 19 cities three-star and above the newly opened high-end hotel projects TOP10 wine management group for: Jinjiang Hotel (China), Yaddo Group, Huazhou Group, Hilton Hotel Group, Intercontinental Hotel Group, etc., the top ten developers combined market share of 56%, of which TOP10 wine management group configured with intelligent sanitary ware have 8, the average Configuration rate of 41.2%, of which China Residence Group, Hilton Hotel Group, Yicheng Wine Management Hotel Group configuration rate of more than 50%, especially Huazhou Group configuration rate of more than 70%.
Post time: Dec-05-2023
