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Nkhani

Inventory era ikumira msika kapena blue Ocean

"Akukhulupilira kuti kukonzanso mwanzeru malo osambira kwakhala njira yosasinthika."October 26, ndi chitsogozo cha Chinese Household Electrical Appliances Association, China Power Grid inachititsa "nzeru - machiritso - kusangalala ndi danga 2023 China wanzeru zaukhondo mafakitale msonkhano msonkhano" unachitikira Foshan, China Household Electrical Appliances Association, wachiwiri kwa pulezidenti wa Zhu Jun. , ananena kuti, monga anzeru ukhondo ware dongosolo pachimake cha mankhwala limodzi, wanzeru chimbudzi m'zaka ziwiri zoyambirira za mliri mu nkhani ya wapadera , makampani akupitiriza kukwaniritsa mayunitsi oposa mamiliyoni khumi kupanga awiri motsatizana. zaka, zomwe zimasonyeza kuti msika ndi wathanzi ndi wamphamvu, mankhwala wakhala anazindikira ndi chiwerengero cha ogula, "Ndikukhulupirira kuti wanzeru kukweza malo aukhondo wakhala chizoloŵezi chosasinthika."

Pakali pano, kusintha kwa malonda ogulitsa nyumba sikungathe kunyalanyazidwa pa zotsatira za mafakitale anzeru zaukhondo, chitukuko cha msika wogulitsa malo monga zokongoletsera zabwino, chifukwa chamakampani anzeru zaukhondo wabweretsa kufunika kokwanira kwa mankhwala.Pachifukwa ichi, woyang'anira kafukufuku wa nyumba za AVC (AVC) Zhou Fang adanena kuti mu 2022, Beijing ndi Shanghai anali oyamba kulowa mu nthawi ya nyumba zachikale kuti atsogolere chitukuko cha malo, ndipo katundu wa nyumba wakhala maziko. oyendetsa kuti akweze kukula kwa mafakitale okhudzana, ndipo munkhaniyi, kuchuluka kwa msika wa ukhondo wa 2022 kudafika 678.4 biliyoni ya yuan.

"Mwa iwo, mizinda yapamwamba kwambiri ikuwoneka kuti ikuyendetsedwa ndi zokongoletsera zapakhomo, kukonzanso nyumba zakale kumatsogolera kukonzanso zinthu zaukhondo, ndipo ogula amaika kufunikira kwakukulu kuzinthu zophatikizana monga ntchito imodzi ndi njira yabwino yothandizira makasitomala, ndi kuyimitsidwa kwa zokongoletsa, ndipo chidwi cha izi ndichoposa 30%. "Zhou Fang kusanthula kwina, adati masanjidwe a omni-channel, kulimbikitsa kulumikizana kwathunthu, mgwirizano wamalire ndi njira zitatu zophatikizira ntchito zaukhondo, pomwe kukweza kwa msika waukhondo kudzatsata chitukuko chanzeru, chogawanika, chophiphiritsa.

Bafa danga nzeru wakhala mbali yofunika kwambiri ya moyo, kotero kuti moyo wa anthu ndi zizolowezi kubala kusintha kwambiri pa nthawi yomweyo, komanso amapereka anthu kuzindikira thanzi, khalidwe la moyo, chitetezo apamwamba ndi mwayi wopanda malire.Mlembi wamkulu wa CSHIA Intelligent Home Industry Alliance a Zhou Jun adalankhula za makampani omwe alipo akupita ku gawo la "moyo wanzeru".Zhou Jun, Mlembi Wamkulu wa CSHIA Smart Home Industry Alliance, adanena kuti makampani omwe alipo tsopano apita ku gawo la "moyo wanzeru", womwe umayang'ana kwambiri kulumikizana kwa zida ndi nyumba monga chonyamulira, ndikubweretsa ntchito zabwino kwa ogwiritsa ntchito. , ndipo adagogomezera kuti kugwirizana komweko kulibe phindu, komanso kuti zochitika zomwe zinapangidwa kumbuyo kwa kugwirizana ndizofunika kwambiri, "Muzowonjezera zamakono, mtengo wa mtambo umakhala wowonjezereka kuchokera ku ulamuliro wogwirizanitsa kupita ku AIot. .Malinga ndi zomwe ogwiritsa ntchito, kuyambira pakuwongolera zida zidapita patsogolo mpaka pagawo lantchito.Makampaniwa akuyenera kuyendetsedwa ndi chiwongolero choyambirira choyendetsera msika, ndikupanga gulu la ogwiritsa ntchito pang'onopang'ono kuyendetsa msika, ndikuzindikira kudumpha kwaukadaulo ndi umunthu. ”

Zambiri kuchokera ku National Bureau of Statistics zikuwonetsa kuti kuchuluka kwa mizinda yaku China kudafika 65.22% mu 2022, kusiya malo ochepera 15% kuchokera pamlingo wapakati wa 80% m'maiko otukuka, zomwe zikutanthauza kuti msika wokulirapo wamakampani ogulitsa nyumba udzakhala wosakwanira. ."Potengera izi, gawo lalikulu lanyumba lomwe lili pamsika wamasheya lakhala chizoloŵezi chachikulu."Jiang Peng, mnzake & director of brand marketing center of Luban to home, adanena kuti pali zinthu zinayi zazikulu pamsika wamakono wamakono, zomwe ndi, ndende yamsika imakula pang'onopang'ono, kusankha kwa ogula kwa mutu wa mtunduwu, mawonekedwe atsopano. imatsegulidwa pang'onopang'ono, nthawi yowerengera msika womwe ukumira idzakhala tsogolo la msika womwe ungatheke, njira zapaintaneti zikupitilira kukula, kulowa kwa e-commerce yayikulu yakunyumba kumathandizira kuwonjezeka, malire anjira athyoledwa, malo ogulitsa. Kukula kwabizinesi pang'onopang'ono, "ntchito zapamsika ndizomwe zimagwiritsidwa ntchito pakusintha kwakukulu kwanyumba, mabizinesi pambuyo pa malonda amatsimikizira malo ake ogulitsa, kuti agwiritsidwe ntchito kudzera pa digito, kuti malo ochitira zochitika azikhala owonekera komanso owongolera. .”

Panthawi yonse ya chitukuko ndi kusintha kwa msika wa ogula, ogula m'mbuyomo adatsindika ntchito ya mankhwalawa, ndipo tsopano amamvetsera kwambiri malingaliro ndi mautumiki omwe mankhwalawa angabweretse.Anzeru ukhondo mankhwala malangizo a zinchito luso, kaphatikizidwe mankhwala, Integrated powonekera kamangidwe ndi zina mozama kufufuza, kotero kuti wakhala mbali yofunika ya Mokweza kwa bafa danga, kupereka thanzi la anthu okhala mu tanthauzo lolemera.

Yuan Yongyi, wotsogolera mtundu wa Hengjie Gulu, adati Hengjie yakhazikitsa zida zanzeru zakuchimbudzi zoyenera mabanja osiyanasiyana aku China malinga ndi momwe ogula, ndipo adapanga nthawi yotsuka m'chimbudzi chanzeru cha 3D ndi mtima ndi zopambana muukadaulo waukadaulo wokhazikika, AI. nzeru kalozera panyanja kuyeretsa ndi mkulu-mwachangu zonse m'dera kuyanika, ndipo ananenanso kuti China wanzeru ukhondo ware msika ali ndi mphamvu zopanda malire, ndipo pachimake mankhwala ake, wanzeru chimbudzi, akuyenda kuchokera "kagawo kakang'ono" ndi "kagawo kakang'ono"."Niche" ku "universal", komanso, pamodzi ndi kusintha kwa zofuna za ogula, malo osambira sakhalanso malo osavuta ogwira ntchito, kufunafuna zinthu zaukhondo sikungowononga ndalama, komanso kunayamba kumvetsera. mawonekedwe, aesthetics, zokondweretsa kumverera kwa kufunafuna.Kutsata.

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Ngakhale kuti khalidwe lamakono la zinthu zanzeru zaukhondo likuwonjezereka, koma n'zosatsutsika kuti chimbudzi chanzeru monga choyimira zinthu zaukhondo, chakhala chikuyenda pang'onopang'ono, koma chiwongoladzanja chogwiritsanso ntchito ndipamwamba kwambiri mu chikhalidwe "chosakhwima".Zogulitsa zabwino sizimangokhalira mbali yamabizinesi, kupanga chidziwitso chambiri pagawo lazogulitsa, mbali yoperekera zowotcha zowotcha kwa ogula, kuzindikira kukula kwapawiri kwa magawo ogulitsa ndi malonda, kuti kupanga makampani kukhala abwino ndi mwadongosolo chitukuko.

Pachifukwa ichi, mkonzi wamkulu wa gulu la China Lv Shenghua adanena kuti chimbudzi chanzeru ndi gulu lachidziwitso cholemera, kuti ogula adziwe zomwe katunduyo angabweretse, kuti athe kupeza mankhwalawo pogwiritsira ntchito zambiri, mwakachetechete. kumva chitonthozo cha mankhwala, "Kuphatikiza apo, kufunitsitsa ndi kuthekera kukopa kugula komaliza kwa zinthu ziwiri zazikuluzikulu.Ngakhale kusinthasintha kwa ndalama kudzakhudza zogula pakanthawi kochepa, m'kupita kwanthawi, malingaliro azachuma aku China komanso momwe anthu amagwiritsira ntchito ndalama akuchulukirachulukira.Maphwando onse ofunikira pamakampaniwo akuyenera kulimbikitsa ogula kuti azindikire, kuzindikira mpaka kulembetsa, ndikuzindikira kutulutsa kosalekeza kwa zinthu kuyambira poyambira mpaka kutchuka, kuti msika ulowe mumkhalidwe wabwino. ”

Gao Dianmei, mkulu wa dipatimenti ya umembala wa China Household Electrical Appliances Association, adati mahotela, madera akuofesi, mabungwe apenshoni, malo ochitira mwezi uliwonse, malo ochitira masewera olimbitsa thupi ndi njira zina ndi njira zabwino kwambiri zolowera, ndipo potero, zinthu zolimba ziyenera kukhala. amagwiritsidwa ntchito kupatsa wogwiritsa ntchito chidziwitso chabwino, panthawi imodzimodziyo, ndikofunikira kuchita ntchito yabwino yosungira katundu pamalopo pokhudzana ndi ukhondo ndi zina zotero, kotero kuti omwe amawona kugwiritsa ntchito mankhwalawa atatha kugwiritsa ntchito. za chinthucho kuti apange chidaliro, ndipo ali okonzeka kulimbikitsa kwa anthu ozungulira kuti azigwiritsa ntchito.

"Kuti tiganizire za kusiyanasiyana kwa ogula aku China, zosowa zapadera za msika womwe ukumira komanso zofunikira zosiyanasiyana zachilengedwe."Lu Ruidong, mkulu wa gulu la zinthu zaukhondo la Panasonic, adati ndi chifukwa cha zosowa izi kukhutitsidwa kwathunthu kuti kuchuluka kwazinthuzo kuyenera kuwonjezeka.Guillem Pages Pei Jie, General Manager wa Roca Group China, adanena kuti kukula kwa mafakitale ndi kukhwima kwa chimbudzi chanzeru ku China ndikwambiri, ndipo ndikofunikira kuchita ntchito yabwino yoyang'anira mtundu wa malonda pomwe bizinesiyo imachepetsa. mtengo ndikuwonjezera magwiridwe antchito.Chen Liang, manejala wamkulu wa malo ogulitsa ku Zhejiang Yihe Sanitary Ware Co., Ltd, akukhulupirira kuti ndikofunikira kuthetsa zowawa za anthu omwe alibe zochitika zamagetsi, omwe sagwiritsa ntchito zinthu zanzeru, komanso omwe ndikukayika za kuchuluka kwa ukhondo wamadzi, kuti muthane bwino ndi vuto la kutchuka kwa msika kuyambira pamlingo woyambira.Li Hao, wotsogolera katundu wa Haier WeiXi, adanena kuti mabizinesi amatha kutsegula mgwirizano ndi makampani opititsa patsogolo nyumba ndi njira zina zakutsogolo kuti adziwitse malonda kwa ogwiritsa ntchito ndi kupititsa patsogolo kutchuka, kuwonjezera pa njira zamalonda, kuti azindikire kutsetsereka kwa zinthu muzithunzi zambiri. .


Nthawi yotumiza: Dec-16-2023