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Pang'onopang'ono msika wazinthu zaukhondo: Msika wa 200 biliyoni, umakhala ngati pachimake, mphepo yanzeru ikukwera

"Akukhulupilira kuti kukonzanso mwanzeru malo osambira kwakhala njira yosasinthika."October 26, ndi chitsogozo cha Chinese Household Electrical Appliances Association, China Power Grid inachititsa "nzeru - machiritso - kusangalala ndi danga 2023 China wanzeru zaukhondo mafakitale msonkhano msonkhano" unachitikira Foshan, China Household Electrical Appliances Association, wachiwiri kwa pulezidenti wa Zhu Jun. , ananena kuti, monga anzeru ukhondo ware dongosolo pachimake cha mankhwala limodzi, wanzeru chimbudzi m'zaka ziwiri zoyambirira za mliri mu nkhani ya wapadera , makampani akupitiriza kukwaniritsa mayunitsi oposa mamiliyoni khumi kupanga awiri motsatizana. zaka, zomwe zimasonyeza kuti msika ndi wathanzi ndi wamphamvu, mankhwala wakhala anazindikira ndi chiwerengero cha ogula, "Ndikukhulupirira kuti wanzeru kukweza malo aukhondo wakhala chizoloŵezi chosasinthika."

Makampani opanga zinthu zaukhondo amakhala ndi zoumba zaukhondo, zida za faucet, makabati akubafa, mabafa ndi zinthu zina.Zadothi zaukhondo zikuphatikizapo bidet, chimbudzi cha squatting, mkodzo, beseni, etc.;zida za faucet zimaphatikizapo shawa, faucet, kukhetsa pansi, ndi pendant.

Ukhondo ware makampani 200 biliyoni msika, chimbudzi kwa 40 biliyoni pachimake mankhwala limodzi.2021 China ukhondo ware msika kukula 204.6 biliyoni yuan, 2017-2021 pawiri pachaka kukula kwa 5%, makampani walowa siteji khola kukula.Mwa gulu, zida za faucet / zoumba zaukhondo / zipinda zosambiramo kabati / bafa losambira msika ndi 45% / 26% / 16% / 12%.Pakati pawo, commode (bidet ndi squatting toilet) ndi mtengo wamtengo wapatali wa chinthu chimodzi chokha, kukula kwa msika wa yuan biliyoni 40, kugawanitsa mtengo wamtengo wapatali, mtengo wa commode ponena za Wrigley, malonda. fakitale avareji mtengo pafupifupi 800 yuan, mtengo avareji wa mtengo fakitale polojekiti pafupifupi 300 yuan;kuchuluka kwathu kwa kuyeza kutengera malingaliro: 1) nyumba yokhala ndi banja limodzi yothandizira kuchuluka kwa zimbudzi 1.5;2) chimbudzi chachiwiri chokhazikitsanso chimbudzi cha 80%;3) katundu wa zogona aliyense zaka 15 kuti reinstalled kamodzi chimbudzi, chiwerengero cha chimbudzi, chiwerengero cha anthu amene ayenera reinstalled kamodzi pachaka, chiwerengero cha anthu amene ayenera reinstalled kamodzi pachaka.Kukhazikitsanso mipando yachimbudzi ya 80% m'nyumba zachimbudzi;3) katundu wa nyumba zogona ayenera kubwezeretsedwa kamodzi pazaka 15 zilizonse, ndipo 80% ya ogwiritsa ntchito amasankha kukonzanso mipando yachimbudzi, kotero kuti kufunikira kwa chimbudzi mu 2022 kudzakhala pafupifupi ma seti 45 miliyoni, ndipo tikuyembekeza kuti kufunikira kwa anthu osagona (kuphatikiza masukulu, zipatala, nyumba zamaofesi, malo ogulitsira, ndi zina zotero) kudzakhala pafupifupi ma seti 10 miliyoni, zomwe zidzapangitsa kuti chimbudzi chifunikire pafupifupi ma seti 55 miliyoni.Pamawonekedwe ofunikira, mu 2022, gawo la nyumba zatsopano / nyumba zachikale / zosungirako zokonzanso nyumba / zofunidwa zosakhalamo zidzakhala 30%/7%/45%/18%.

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Bafa wanzeru malowedwe inapita patsogolo, kuyendetsa makampani kufulumizitsa kachiwiri.Zinthu zanzeru zaukhondo zimaphatikizanso chimbudzi chanzeru, shawa yotenthetsera (yosambira yosambira), galasi losambira lanzeru, chotenthetsera chanzeru, bafa lanzeru ndi zinthu zina.M'zaka zaposachedwa, kufunikira kwa zida zanzeru zaukhondo B-mbali ndi C-mbali zakhala zikuchulukirachulukira: 1) chiwongola dzanja chothandizira nyumba zokongoletsedwa za B-mbali chikupitilira kukwera, malinga ndi Aowei, mu 2022, chiwongolero chothandizira kukongoletsa chimbudzi mwanzeru. ndi 28.5% / yoy + 3pct, mlingo wothandizira wa zokongoletsera zowonetsera shawa ndi 76.1% / yoy + 6.4pct, ndipo mlingo wothandizira wa zokongoletsera za bafa ndi 71.9% / yoy + 1.7pct;2) Kumwa kwa C-side kukukulirakulira, malinga ndi Jiuqian, mu 2022, Tmall idzakhazikitsa zinthu zingapo zanzeru za bafa, kuphatikiza chimbudzi chanzeru, shawa ya thermostatic (zenera losambira), galasi losambira lanzeru, bafa lanzeru ndi zinthu zina.Jiuqian, magulu awiri osambira anzeru omwe amagulitsidwa kwambiri pa Tmall mu 2022 ndi zimbudzi zanzeru / zosambira zanzeru, ndipo kukula kwa GMV kwa chimbudzi chanzeru mu 2017-2022 ndi 23% motsatana.Kulowa mwachangu kwanzeru kumatha kulimbikitsa kufunikira kwa m'malo osambira, pomwe mtengo wazinthu zopangira bafa wanzeru ndi wokwera kuposa zinthu wamba, kuyendetsa mabafa kukhala gawo latsopano la Bathroom ndi zida zina zapanyumba ndizofanana: 1) kumtunda kwamtsinje ndalama zopangira zimawerengedwa kuti ndizokwera kwambiri (makamaka zopangira dongo, glaze zopangira, ufa wa gypsum, mkuwa, galasi ndi nkhuni, etc.), zinthu zapanyumba zokhala ndi malire zidzakhudzidwa ndi kusinthasintha kwamitengo, koma chifukwa chakutsika kwambiri zokongoletsedwa kwa wogulitsa, zitha kufalitsidwa kudzera pakuwonjezeka kwa mtengo wazinthu zomaliza;2) kufunikira kwapansi panthaka ndikofunikira kwambiri kukonzanso nyumba, zamakampani ogulitsa nyumba, kuzungulira kwanyumba, zomwe zimakhudzidwa ndi chikoka chachikulu cha kuzungulira kwanyumba.Kuzungulira kwanyumba kumakhudzidwa kwambiri.

Gulu la bafa ndi losiyana ndi magulu ena opangira nyumba: 1) Zofunikira zakunsi kwa mtsinje ndizovuta kwambiri: kuphatikiza pakufunika kwa nyumba zatsopano ndi nyumba zogwiritsidwa ntchito kale, kufunikira kwa kukonzanso nyumba komanso kufunikira kosakhalamo (kuphatikiza masukulu, zipatala, nyumba zamaofesi, malo ogulitsira, ndi zina zotero) zimatengera gawo lalikulu lomwe kufunikira kwa kukonzanso nyumba kumakhala ndi gawo lalikulu lomwe limachokera kufupikitsa kukonzanso kwa chimbudzi.Ichi ndi chofunikira kwambiri pakupanga ma tchanelo ambiri amtundu wa ware ware ndi kuthekera kophatikiza magalimoto.2) Mphamvu yamtundu: ware ndi imodzi mwamagulu ochepa azinthu zapakhomo zokhala ndi logo yamtundu, ndipo pali zotsatira zamtundu.Malinga ndi "2020 China Sanitary Ware Purchase Decision Research Report" yolembedwa ndi Ceres Competitive Intelligence Research Institute, ogula amatenga zotsika mtengo, mtundu, ntchito, ntchito zogulitsa pambuyo pogulitsa ndi kapangidwe monga zinthu zisanu zapamwamba zopangira zisankho pogula zinthu zaukhondo.Kuwonjezeka kwa zida zanzeru zaukhondo m'zaka zaposachedwa kwalimbitsa kudalira kwa ogula pamtundu wa zinthu zaukhondo, ndipo ogula ali okonzeka kulipira mtengo wina wake kuti atsimikizire kukhazikika kwa magwiridwe antchito, pomwe magwiridwe antchito amphamvu pakukonza kwakanthawi komanso zofunikira zautumiki pambuyo pa malonda ali nazo. komanso kuchuluka, Komanso, mwaukhondo Ceramics mankhwala amakhalanso ndi kamangidwe kake aesthetics zofunika, amene amafuna kupitiriza ndalama kuthandiza mtundu.

(3) imathandizira m'malo mkombero: kuwuka wanzeru ukhondo ware inapita patsogolo mkombero mkombero wa gulu ukhondo ware, makamaka mbali zitatu: 1) wanzeru mankhwala m'malo;2) wanzeru ukhondo ware m'malo mkombero ndi lalifupi (zokhudzana ndi kukonza mkombero wa mankhwala zinchito);3) kuchokera kumbali yoperekera, zida zanzeru zaukhondo ziyenera kupitiliza kugwira ntchito mopitilira muyeso, kusintha kwazinthu zatsopano ndi zazifupi, malinga ndi Aowei Yun.com, mitundu yayikulu yamakina anzeru ophatikizira makina opangira makina mkati mwa chaka chimodzi, zinthu zatsopano. adawerengera 1 / 3.4 Zatsopano zatsopano zidawerengera 1 / 3.5 Zatsopano zatsopano zidatenga 1/3 mwazinthu zatsopano.4) Kugulitsa kwamphamvu: ogula akagula zinthu zaukhondo, pali chimbudzi chosiyana ngati chinthu chachikulu chimodzi, pamodzi ndi beseni, zida, makabati osambira ndi zina zambiri zogulira. Makhalidwe ogulira, malinga ndi Aowei Yun.com, beseni lochapira, chimbudzi, mawonekedwe amsika akusamba ali ndi zofanana.

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Nthawi yotumiza: Dec-16-2023