Kunyangwe iyo musika involution yanga iri chokwadi, asi inogona kusarudza kuita nemazvo pachayo, tarisa kune nyanzvi kuita zvigadzirwa, iyo track yekuwana iyo chaiyo, yakanatswa kuongorora.Brand positioning inofanira kugara ichiita shanduko zvichienderana neikozvino kudiwa kwemusika.Uye kushambadzira kwedhijitari ndiyo ramangwana rebhodhi guru, muzvitoro zvekupedzisira kuita kushambadzira kwedhijitari, kuitira kuti ruzivo rwevatengi ruve nesimba.
Yese yekugezera igwaro rakakosha rechigadzirwa, maitiro ekugadzira zvigadzirwa kuti zvizadzise zvinodikanwa zvemapoka evashandisi akasiyana zvinoda kuita tsvakiridzo yakawanda, asi inodawo kuedza kwakabatana kweindasitiri yese.
Nyamavhuvhu 15 bhangi repakati rakazivisa kuti zuva rimwe chete kuita 204 bhiriyoni yuan 7-zuva rakavhurika musika reverse repurchase oparesheni uye 401 bhiriyoni Yuan 1-gore repakati-yenguva yekukweretesa nzvimbo (MLF) kushanda, kuhwina mwero we1.80%, 2.50% , kana ichienzaniswa nenguva yekupedzisira, zvichiteerana, pasi 10 BP, 15 BP, iyo policy interest rate inodzikira zvakare kutanga.Kudzikiswa kwemwero wemari kunodzikiswa mushure mekudzikiswa kwemitengo muna Chikumi gore rino.Mushure mekuderedzwa kaviri mubereko, gore rino remazuva manomwe reverse repo rate uye yegore rimwe MLF rate yakatemwa ne20BP uye 25BP, uye mubereko wakachekwa wapfuura 20BP muna 2021, asi wakaderera pane 30BP muna 2020, zvichiratidza kukurumidza kwe kudzikamisa hupfumi gore rino.
Musi wa15 Nyamavhuvhu, Tubaboo Big Data Research Institute yakaburitsa 2023 Decoration Consumption Insight Report (inozonzi "Report"), iyo inotsanangura zvizere shanduko ichangoburwa mumunda wekushongedza kushandiswa nekutarisa maitiro matsva muindasitiri yekushongedza, maitiro ekushandisa kwevashandisi, uye kupisa kwekushongedza mumaguta, pakati pemamwe mativi.
Zvinoenderana nedata, musika wekuvandudza wakadziya muhafu yekutanga ye2023, nehuwandu hwemitsva inotungamira papuratifomu yeTubaboo ichiwedzera ne166% uye huwandu hwemapurojekiti ari kudiwa huchiwedzera ne56% zvichienzaniswa nenguva yakafanana gore rapfuura, zvichisimbisa. kuti kudiwa kwekugadziridza kunonokerwa nekuda kwemamiriro akakosha kuri kuburitswa zvishoma nezvishoma.
Chirevo chinoratidza kuti chikamu chevaridzi vane bhajeti rekuvandudza re50,000 ~ 120,000 i60%, vanoiswa pekutanga, uye chikamu chevari pasi pe5w chingangoita makumi maviri muzana, pachinzvimbo chechipiri.Indasitiri mukati vakaongorora kuti chikamu chevashandisi vane bhajeti isingasviki 5w yakawedzera nekuti musika wazvino uchiri kunyanya kudzorwa nedzimba dzezvitoro, uye pane kudiwa kwakasimba kwekuchinja kwehofisi mumakicheni, dzimba dzekugezera nedzimwe nzvimbo.
Muhafu yekutanga ya2023, nhamba yezvido zvemapurojekiti ekuchinja hofisi papuratifomu yeTubaboo yakawedzera ne206% gore negore uye 27% sequentially, nepo nhamba yezvido zvezvirongwa zvekushongedza zvidiki papuratifomu zvakawedzera ne177% gore negore uye 136% sequentially.Nyanzvi dzakataura kuti sezvo musika wezvivakwa uchipinda munguva yezvivakwa zvezvivakwa, iyo dhorobha yekuvandudza modhi yakanangana ne "kugadziridzwa kwezvivakwa zvekare uye kukwidziridzwa kweiyo inventory" kwave kwakajairika, uye kugadziridzwa kwedzimba dzekare kwakaunza mikana mikuru yekusimudzira. musika wemidziyo yemumba, nepo hofisi ichichinja uye kushongedza diki inzira yekuti vashandisi vatange nemari shoma mukugadziridza dzimba dzekare.
Panyaya yesarudzo yemushandisi yekushongedza chimiro, vanopfuura 66% yevashandisi vanosarudza yemazuva ano minimalist dhizaini, yakareruka yakasarudzika dhizaini "beat" Chinese chimiro uye Scandinavia chimiro, yakasvetuka kuti ive yechipiri yaidiwa yekushongedza maitiro rondedzero.
Munhu akakodzera anotarisira Tubaboo akati vashandisi vanosarudza iyo minimalist dhizaini, imwe nekuti iyi dhizaini inogona kugadziridzwa gare gare munzvimbo yakakura, uye yechipiri imhaka yekuti kana ichienzaniswa nemamwe masitayera, yemazuva ano minimalist maitiro anogona kuve akashongedzwa nemari shoma kubva kunze. chimiro chiri nani, chinodhura-chinoshanda.
Musi wa15 Nyamavhuvhu, musangano wenhau wechi52 weChina National Expo (Shanghai) wakaitwa zvakabudirira, apo vachizivisa kutangwa kwe“Home Renewal Consumption Season” kubatsira indasitiri yemidziyo yemumba kumutsiridza kushandiswa.Zvinonzwisiswa kuti yazvino China National Expo (Shanghai) ichaitwa kubva munaGunyana 5 kusvika 8 muShanghai Hongqiao - National Convention uye Exhibition Center.Huwandu hwechiratidziro hunosvika 340,000 square metres, huchiunza pamwe vanopfuura 1,500 varatidziri, kuvandudza simba revatengi, kuvandudza madingindira epamba, kuvandudza mana-diki-shoo, kuvandudza mukati nekunze kutenderera seinjini, kuti vatengi vape chiitiko chitsva chinoshamisa. zvekumba.Kekutanga, kuratidzwa kuchagadzirawo “Public Consumption Day”, ine 100 varatidziri vakasarudzwa kuti vatore chikamu muHome Renewal Consumption Festival yekurara, sofa, midziyo yakapfava, fenicha yekunze uye vamwe varatidziri kuti vagadzire imba yekuratidzira yemazana. zvezviuru zvezvigadzirwa zvitsva zvepamba.
Nguva yekutumira: Aug-21-2023
