Kwemakore makumi mana nemashanu apfuura kubva pakuvandudzwa nekuvhurwa, indasitiri yezvehutsanana yeChina yakapfuura nepakati pezviyero zvakawanda, zvepamusoro-soro, mafungu akangwara ekuchinja.Sezvo indasitiri yehutsanana yeChina inosimudzira hupenyu, mutsigiri, mugadziri, imba inopa zvinhu zvitsva zvenyika inotungamira brand Shouya yagara yakatsika padanho rakakosha rekuvandudzwa kwemusika wehutsanana, yakazvipira kutungamira indasitiri yehutsanana kuenda kugwara rekusimudzira kwemhando yepamusoro. mhanyisa kufambira mberi.Nguva pfupi yadarika, chiziviso chekutanga chinoyevedza chekusimudzira mhando, chimiro chitsva chemhando, chimiro chitsva, uye mufananidzo mutsva.Kumira panzvimbo itsva yenguva yedenda muna 2023, chirongwa chaShouya chekusimudzira mhando zvakare chinoratidza metamorphosis yechiratidzo chayo uye simba zvakare.
Muna Kurume 2023, kukokwa kweiyo yakafanana yakatarisa, hunhu hutsva, kudiwa kwakanyanya kwebasa ravo, izwi rekuti "mhando" rine maonero aro akasiyana emutauriri, anozivikanwa zvakanyanya mukati nekunze kwedenderedzwa, iro rinopindirana nepfungwa yepakati. yekusimudzirwa kwemhando yeShouya - "hupenyu hwehupenyu" sechinhu chinonyanya kudiwa, kuburikidza nechiratidzo chitsva chekutsvaga uye kutaurirana kwechikwata, kutsanangurazve chikwata.Izvi zvinopindiranawo nepfungwa huru yekusimudzira mhando - "mhando yehupenyu" sechinhu chikuru chinodiwa, kuburikidza nechiratidzo chitsva chechiratidzo uye kutaurirana kwemhando, kutsanangura patsva manzwisisiro e "mhando".
Iyo brand proposition ye "Kusarudza mhando ndiko kusarudza hupenyu" zvakare shanduko yakaitwa naShouya kushingairira kugamuchira chizvarwa chitsva chevatengi.Pamwe pamwe nekudzokororwa kweboka idzva revatengi rinomiririrwa neGeneration Z, huzivi hwehupenyu hwavo, mashandisiro ekushandisa, uye kutsvaga kwemhando kuri kuita shanduko huru.Mukupindura kune hutsva hutsva uye zvido zvekushandiswa kwemagariro echizvarwa chitsva, Shouya akagadziridzwa zviri pamutemo kubva ku1.0 chirevo che "kutsanangura hunhu hwaShouya kubva padanho rekambani" kusvika ku2.0 chirevo che "kutsanangura hunhu hwaShouya kubva pakuona kwemutengi", uye yakashandura zvigadzirwa nemasevhisi ayo kuita kuratidza kwakasiyana kwemaitiro ayo kune hupenyu hwemhando yepamusoro.Panguva imwecheteyo, zvichibva pane zvigadzirwa zvemhando yepamusoro uye masevhisi, Shouya achagadzirisa zvakare tarisiro yevatengi ye "mhando", inotsigira maitiro uye hunhu kuhupenyu, uye inotungamira vatengi kusarudzo nyowani dzemhando yehupenyu.
Mumakore achangopfuura, nekuchinja kwezvizvarwa uye nekuenderera mberi kwekuvandudza kwehuwandu hwekushandisa, yepamusoro-yekupedzisira, kumberi, seti yave zvishoma nezvishoma yave maitiro akakosha mumusika wevatengi wemidziyo yemumba.KuChina indasitiri yehutsanana, makore gumi apfuura eR & D uye innovation firepower inonyanya kutariswa pane smart chimbuzi chimwe chigadzirwa, uye mhedzisiro yacho yakanaka.Mazuvano, mabhureki eChina ekugadzira nenyeredzi imwe chigadzirwa kugadzira nguva yekukunda inoputika zvishoma nezvishoma iri kure uye kure.Zvinogona kufanotaurwa kuti mumba mese pasi pekusimuka kwemasevhisi akagadziridzwa, kupa vatengi mhinduro-yega yega yekugezera yese, kana ichave iyo yakajairika simba yemakore gumi anotevera eChinese sanitary ware brand direction, asi zvakare iva kiyi yekuti mabhizinesi anogona kuwana "yechipiri kukura curve" kubuda.
Nekukwidziridzwa kwemhando semukana, Shouya akazvipira kuunza vatengi "yakazara nzvimbo yekugezera mhinduro", ine humwe hupenyu hwekufemerwa kwekusimudzira zvinobudirira hupenyu hwehutsanana hwemhuri dzeChinese.Nhasi, Shouya apedza kubva mukamuri yekugezera kabhati imwe chete, kupa vatengi "yakazara yekugezera nzvimbo mhinduro" kusvetuka kukuru.Nekukwidziridzwa kwemhando iyi, mhinduro dzekusangana nemamiriro akasiyana dzakavhurwa imwe mushure meimwe.
Pamusoro pekuunza zvigadzirwa zvemhando yepamusoro kune vatengi, inoshanda yemhando yepamusoro sevhisi zvakare yakakosha tsigiro yekuti Shouya aone kufambira mberi kubva muchikamu chimwe kusvika kune yakazara nzvimbo yekugezera mhinduro.Muupenyu hwazvino uno hweguta hwakabatikana, “musha une usimbe” unowedzera kufarirwa nepwere dzazvino uno.Shouya anonyatsoziva nezve "simbe" hunhu hwemutengi maitiro, kuitira kunaka kwesevhisi kupa humwe hunhu hwekutaura mweya.
Kuvandudzwa kwemhando yeShouya kunobva pane zvigadzirwa zvemhando yepamusoro uye masevhisi, uye zvakare inokwidziridza zvakakwana mufananidzo wezvitoro 3.0, ichigadzira super chiratidzo H, uye kudhirowa ine simba rakawanda uye repwere brand main kuona simba.Mufananidzo mutsva weShouya 3.0 wechitoro unoratidza chiitiko chemazuva ano uye chevanhu, chinowedzerwa nechiratidzo chepamusoro H, icho chinoreva high-tech, yepamusoro-soro uye ruzivo rwekupedzisira, zvichiita kuti brand yacho iwedzere huduku uye fashoni uye inowedzera kumhepo yenguva.
Iyi mhando yemhando yekusimudzira ndeye-kutenderera kuongorora kwekuedza kwaShouya kuvhura minda mitsva yekutaurirana uye kudyidzana nevatengi vechidiki.Nekuvaka inoyevedza uye yakanakira nzvimbo nzvimbo yemapoka madiki uye kutora danho rekuita nzira mbiri dzekutaurirana navo, mufananidzo weShouya 3.0 zvitoro unopa humbowo hunoshanda kune izvo chaizvo zvinodikanwa uye zvinotarisirwa zvemapoka makuru evatengi, uye chinangwa. kusvika pakubatana uye resonance nevatengi vadiki mune inosimudzira ruzivo rwenzvimbo kuti vagutse zvishuvo zvavo zvakanaka zvehupenyu hwemhando uye kunaka kwenzvimbo kubva padanho remweya, uye panguva imwechete inosimbisa kusvetukira kwechiratidzo kumberi mune iyo kukosha kwemweya.Panguva imwecheteyo, inosimbisawo kusvetuka mukukosha kwemweya kwechiratidzo.
Kubva ku "nyanzvi yehutsanana yakangwara" kuenda ku "yakazara nzvimbo yekugezera mhinduro", Shouya achatendeuka zvakare muna 2023 mushure mekuvandudzwa kwemhando yemhando muna 2017, achifambisira mberi chirevo chemhando, achigadzira patsva chinzvimbo uye nekuvandudza chimiro chechiratidzo.Iri idanho rakakosha rekuti Shouya awedzere hupenyu hwakasiyana-siyana hwehupenyu hwekugezera hwevanhu vekuChina, uye zvakare inzvimbo nyowani yekuenderera mberi kwekurima kwaShouya nekusimudzira.Semumiriri wemhando nyowani yehutsanana yenyika, Shouya anogara achitanga kubva kune izvo chaizvo zvinodiwa nevatengi.
Nguva yekutumira: Zvita-22-2023
