Ka tsoelo-pele e potlakileng ea marang-rang le khoebo ea e-commerce lilemong tsa morao tjena, liteishene tsa marang-rang butle-butle li fetoha enjene e ncha bakeng sa nts'etsopele ea 'maraka oa lihlahisoa tsa ho hlapela.Har'a bona, likhabinete tsa ho hlapela le lishaoara, e le karolo ea bohlokoa ea indasteri ea ho hlapela, li sebelitse hantle liteisheneng tsa inthanete.Leha ho le joalo, ka lebaka la moeli oa eona o tlase oa ho fihlella indasteri, ho etsa hore lik'hamphani tse ngata li kene 'marakeng ona ho kenya letsoho tlhōlisanong, tlhōlisano ea indasteri e matla.
Likamore tsa ho hlapela
Likamore tsa ho hlapela: ke kamore ea ho hlapela kapa lisebelisoa tsa sechaba tse sebelisetsoang ho tšehetsa sekotlolo sa ho hlatsoetsa, 'me se na le ts'ebetso ea polokelo ea sesebelisoa sa khabinete,' me se ka tlatsetsoa ka seipone sa ho roala, lebone la seipone le lisebelisoa tse ling tse thusang.
Sekala sa Maraka: Sekala sa April se ile sa tsoela pele ho hola ho tloha selikalikoeng
Ho latela lintlha tsa tlhahlobo ea matlo a AVC, ho tloha ka Pherekhong ho isa ho Mmesa 2023, likhabinete tsa ho hlapela tsa marang-rang li rekisoa ka li-437,000, thekiso ea li-yuan tse limilione tse 570.Har'a bona, thekiso ea April ea lihlopha tsa 174,000, e nyolohang ka karolo ea 11,2 lekholong ho tloha ka lesale;thekiso ea li-yuan tse limilione tse 230, e nyolohile ka liperesente tse 12,3 ho tloha moheleng.
Paterone ea brand: tlholisano e matla, mahloriso a hlooho ea hlooho a ntse a tsoela pele ho ea holimo.Morero oa ho kena indastering ea khabinete ea ho hlapela o tlase, likhoebo tsa bohloeki, likhoebo tsa thepa ea ka tlung, lihlahisoa tse kholo, lithupelo tse nyane li kopane, molemong oa ho fumana karolo ea mmaraka, tlholisano ea indasteri e tsoetse pele ho ba sethaleng se chesang haholo.Ho latela data ea tlhahlobo ea marang-rang ea AVC e bonts'a hore ka Mmesa 2023, palo ea lihlahisoa tse fumanehang marang-rang ka kamoreng ea ho hlapela e batla e le 500. Har'a bona, lihlahisoa tse 5 tse holimo (TOTGG, OROFEN, AIERMAN, Gujia, Jiumu) hoo e ka bang 50%, keketseho ea lintlha tsa 12.6 lekholong holim'a selikalikoe.
Ts'ebetso ea sebopeho: mokhoa oa polarization o hlakile, lihlahisoa tsa karolo e tlase le ea boleng bo holimo li hola ka nako e le 'ngoe.Ho latela lintlha tsa tlhahlobo ea thekiso ea matlo ea AVC li bonts'a hore ka April 2023 likhabote tsa marang-rang tsa marang-rang, 1000-1999 yuan band bakeng sa 'maraka oa theko e tloaelehileng. , kakaretso ea karolo e fetang 50%, eo ho eona 1000-1499 yuan band thekiso ea thekiso ea thekiso e ileng ea nka 26.0%, keketseho ea lintlha tsa 6.5;1500-1999 theko ea sehlopha sa thekiso ea thekiso ea thekiso e ile ea nka 25.3%, keketseho ea karolo ea 2.2 lekholong.Theko ea theko ea 1500-1999 e ne e le 25.3% ea thekiso ea thekiso, keketseho ea karolo ea 2,2 lekholong.Mmaraka oa maemo a holimo o ile oa etsa 5.1% ea thekiso ea thekiso ka theko ea RMB5,000 ho ea holimo, keketseho ea karolo ea 2.0 lekholong ho tloha selemong se fetileng.
Shaoara
Shower: E boetse e tsejoa e le rosette, qalong e ne e le sesebelisoa sa ho nosetsa lipalesa, limela tse entsoeng ka lipitsa le limela tse ling.Hamorao e ile ea fetoloa hore e be sesebelisoa sa ho shaoara, sa e etsa ntho e tloaelehileng ea ho hlapa.Shaoara hajoale e arotsoe ka likarolo tse peli tsa 'maraka: lihlooho tsa lishaoara le li-suites.
Thekiso ea lishaoara e feto-fetoha ka lebaka la lipapatso le linako tsa selemo.Ho latela lintlha tsa tlhahlobo ea matlo a AVC: Ka Mmesa 2023, thekiso ea 'maraka ka kakaretso ea lishaoara tsa marang-rang tse 659,000, tseo thekiso ea li-shawara tsa marang-rang e neng e le 196,000, e theohile ka 13.6%,' me theko ea thekiso e ne e le li-yuan tse limilione tse likete tse 1.61, e theohile ka 18.7. %.
Maraka a marang-rang a lishaoara tsa batho ka bomong e ne e le li-sets tse 462,000, tse theohileng ka 16.9%, ka theko ea thekiso ea RMB 330 milione, e theohile ka 13.9%.
Paterone ea Brand: palo ea lihlahisoa tse nkang karolo, mahloriso a marang-rang a tlase, Wrigley, Nine Shepherd ke eena ea etelletseng pele.
Indasteri ea shaoara e arohane, ka palo e kholo ea lihlahisoa tse nkang karolo le tlholisano e matla 'marakeng.Li-brand tsa lehae hajoale li maemong a holimo thekisong ea marang-rang, ha lihlahisoa tsa machabeng tse kang Kohler le Hansgrohe li le 'marakeng oa maemo a holimo oa lapeng.Lihlahisoa tsa lehae tse emeloang ke Jiu Mu, Wrigley le Heng Jie li lula 'marakeng oa mahareng.
Ho latela sesupo sa tlhaiso-leseling ea thekiso ea matlo ea AVC: Mmesa 2023, palo ea shaoara e beha marang-rang a marang-rang a 428, ao lihlahisoa tse hlano tse holimo (Wrigley, Nine Shepherds, Four Seasons, Hengjie, Hansgrohe) li rekisa karolo e ka bang 50%, selikalikoe ho feta tsa motheo se ile sa lula se sa fetohe.Pono ea mofuta o le mong, kabelo ea thekiso ea mabenkele ea Wrigley e eketsehile haholo, e nyoloha ka liperesente tse 2.9.Palo ea lihlahisoa 'marakeng oa sehlahisoa se le seng sa shaoara ke 417, moo mefuta e mehlano e holimo (Mugo, Wrigley, Nine Shepherds, Four Seasons Muguet, Hansgrohe) e nang le karolo e ka tlase ho 40% ea thekiso ea mabenkele.
Ts'ebetso ea meralo: karolo ea litheko tse phahameng e bakile keketseho e kholo. Ho latela lintlha tsa tlhahlobo ea thekiso ea matlo ea AVC li bonts'a hore ka Mmesa 2023, 'maraka oa marang-rang oa shaoara, theko e tloaelehileng ea shaoara e behiloeng ka har'a theko ea li-yuan tse 700, e leng thekiso e akaretsang. thekiso e nkile ho feta 70%.Har'a bona, theko ea theko ea 1500-1999 yuan e ne e le 17,6% ea thekiso ea mabenkele, keketseho ea karolo ea 3.5 lekholong.17.1% ea thekiso ea thekiso ka theko ea li-yuan tse 2000 kapa ho feta, e theohile ka liperesente tse 4.3 ho tloha khoeling e fetileng.
Litheko tse tloaelehileng tsa shaoara ea sehlahisoa e le 'ngoe e ne e le li-yuan tse 90-199, tse etsang karolo ea 26.3% ea thekiso ea mabenkele, ho nyoloha ka liperesente tse 2.2 ho tloha khoeling e fetileng.Sena se ile sa lateloa ke theko ea theko e ka holimo ho RMB 200, e nang le karolo ea thekiso ea thekiso ea 16.2%, ho fihlela karolo ea 0.7 lekholong ho tloha selemong se fetileng.Ntlha ea boraro, theko ea theko ea RMB70-89 e ikarabella bakeng sa 11.4% ea thekiso ea thekiso, ho theosa le karolo ea 0.8 lekholong ho tloha selemong se fetileng.Kakaretso ea likarolo tsena tse tharo tsa theko e ne e le 53.8%, e leng karolo e fetang halofo ea 'maraka ka kakaretso!Likarolo tse setseng tsa theko le tsona li ne li le lipakeng tsa 5% le 10%.
Nako ea poso: Jun-12-2023
