Ngophuhliso olukhawulezayo lwe-intanethi kunye ne-e-yorhwebo kwiminyaka yakutshanje, amajelo e-intanethi ngokuthe ngcembe abe yinjini entsha yophuhliso lwemarike yemveliso yangasese.Phakathi kwabo, iikhabhinethi zokuhlambela kunye neeshawa, njengenxalenye ebalulekileyo yoshishino lokuhlambela, zenze kakuhle kwiitshaneli ze-intanethi.Nangona kunjalo, ngenxa yomgangatho ophantsi wokufikelela kwishishini, okwenza ukuba iinkampani ezininzi zingene kule marike ukuba zithathe inxaxheba kukhuphiswano, ukhuphiswano lweshishini lukhulu.
Iikhabhathi zokuhlambela
Iikhabhinethi zegumbi lokuhlambela: yindawo yokuhlambela okanye izibonelelo zikawonkewonke ezisetyenziselwa ukuxhasa indawo yokuhlambela, kwaye inomsebenzi wokugcina isixhobo sekhabhinethi, kwaye inokuxhaswa ngesibuko sokunxiba, ukukhanya kwesibuko kunye nezinye izixhobo ezincedisayo.
Isikali semarike: Isikali sika-Epreli siqhubekile sikhula ukusuka kwiringi
Ngokutsho kwedatha yokubeka iliso ye-AVC ye-real estate, ukususela ngoJanuwari ukuya ku-Epreli 2023, iikhabhathi zokuhlambela kwiintengiso ze-intanethi zeeseti ze-437,000, intengiso ye-570 yezigidi zeeyuan.Phakathi kwabo, ukuthengiswa kwe-Aprili yeesethi ze-174,000, iipesenti ze-11.2 zeepesenti ukusuka kwindandatho;intengiso 230 million yuan, up 12.3 ekhulwini amanqaku ukusuka ring.
Ipatheni ye-brand: ukhuphiswano oluqatha, ukugxininiswa kophawu lwentloko kuyaqhubeka ukuya phezulu.Umda wokungena kwishishini lekhabhinethi yokuhlambela uphantsi, amashishini ococeko, amashishini efenitshala, iimpawu ezinkulu, iindibano zocweyo ezincinci ziye zajoyina, ukuze ufumane isabelo semarike, ukhuphiswano lweshishini luphuhliselwe kwinqanaba elimhlophe-elishushu.Ngokutsho kwe-AVC real estate data monitoring online ibonisa ukuba ngo-Epreli 2023, inani leempawu kwindawo yokuhlambela kwimarike ye-intanethi yekhabhinethi phantse i-500. Phakathi kwazo, ii-brand 5 eziphezulu (TOTGG, OROFEN, AIERMAN, Gujia, Jiumu) phantse i-50%, ukwanda kwepesenti ye-12.6 amanqaku ngaphezulu kweringi.
Ukusebenza kwesakhiwo: i-polarization trend iyabonakala, i-low-end kunye ne-high-end yecandelo leemveliso zexabiso zikhula ngaxeshanye.Ngokutsho kwe-AVC real estate monitoring data ibonisa ukuba ngo-Aprili 2023 iikhabhathi zamagumbi okuhlambela kwimarike ye-intanethi, i-1000-1999 band ixabiso le-yuan kwimarike yexabiso eliqhelekileyo. , Isabelo esongezelekayo esingaphezulu kwe-50%, apho i-1000-1499 yuan ixabiso lentengiso yentengiso yentengiso ibalwa kwi-26.0%, ukwanda kweepesenti ze-6.5;I-1500-1999 yokuthengisa intengiso yebhendi yexabiso ibalwa kwi-25.3%, ukwanda kweepesenti ze-2.2.Uluhlu lwexabiso le-1500-1999 lubalelwa kwi-25.3% yeentengiso zokuthengisa, ukwanda kweepesenti ze-2.2.I-market-end-market ibala i-5.1% yokuthengiswa kweentengiso kwixabiso le-RMB5,000 nangaphezulu, ukunyuka kweepesenti ze-2.0 ukusuka kunyaka odlulileyo.
Ishawa
Ishawari: Ikwaziwa njenge rosette, ekuqaleni yayisisixhobo sokunkcenkceshela iintyatyambo, izityalo ezisezimbiza kunye nezinye izityalo.Yathi kamva yalungiswa ukuba ibe sisixhobo sokuhlambela, isenza into yokuhlambela eqhelekileyo.Ishawari okwangoku yohlulwe yangamacandelo amabini emarike: iintloko zeshawara kunye neesuti.
Ukuthengiswa kweeshawara kuyaguquguquka ngokomjikelo ngenxa yentengiso kunye nexesha lonyaka.Ngokwe-AVC real estate data esweni: Ngo-Epreli 2023, iyonke intengiso kwimarike yeshawari kwi-intanethi iiseti ezingama-659,000, apho intengiso ye-intanethi yeeseti zeshawari yayiyi-196,000 iseti, ihle nge-13.6%, kwaye umthamo wentengiso wawuyi-1.61 yeebhiliyoni zeeyuan, wehle nge-18.7. %.
Imarike ye-intanethi yeentloko zeshawari nganye yayiyi-462,000 iiseti, phantsi kwe-16.9%, kunye nomthamo wentengiso we-RMB 330 yezigidi, phantsi kwe-13.9%.
Ipateni yebhrendi: inani leebrendi ezithatha inxaxheba, ugxininiso lwebrendi luphantsi, iWrigley, iNine Shepherd ibalwe njengenkokeli ekhokelayo.
Ishishini leshawari liqhekekile, kunye nenani elikhulu leempawu ezithatha inxaxheba kunye nokhuphiswano oluqatha kwimarike.Iibrendi zasekhaya okwangoku zikwindawo ephambili kwiintengiso ze-intanethi, ngelixa iibrendi zamazwe ngamazwe ezifana ne-Kohler kunye ne-Hansgrohe zikwimakethi yasekhaya ephezulu.Iibrendi zengingqi ezimelwe nguJiu Mu, uWrigley kunye noHeng Jie zithatha indawo yokuthengisa ephakathi.
Ngokutsho kwedatha ye-AVC yokubeka iliso kwi-real estate ibonisa: ngo-Epreli 2023, inani leshawari libeka uphawu lwemarike ye-intanethi ye-intanethi ye-brand 428, apho i-brand ezintlanu eziphezulu (i-Wrigley, i-Nine Shepherds, i-Four Seasons, i-Hengjie, i-Hansgrohe) isabelo sentengiso yentengiso ephantse ibe yi-50%, umsesane kunesiseko wahlala ungatshintshanga.Umbono we-brand enye, isabelo sentengiso ye-Wrigley sinyuke kakhulu, sinyuka ngepesenti ze-2.9.Inani leebrendi kwishawari enye yemveliso ngama-417, apho iibrendi ezintlanu eziphezulu (Mugo, Wrigley, Nine Shepherds, Four Seasons Muguet, Hansgrohe) zinesabelo esingaphantsi nje kwe-40% yeentengiso zentengiso.
Ukusebenza kolwakhiwo: icandelo lexabiso eliphezulu libalelwa ekunyukeni okukhulu.Ngokutsho kwedatha ye-AVC yokubeka iliso yendawo yokuhlala ibonisa ukuba ngo-Epreli 2023, imarike yeshawari ye-intanethi, ixabiso eliqhelekileyo leshawari ebekwe kuluhlu lwexabiso le-700 yuan, i-cumulative retail. iintengiso zibalwe ngaphezu kwe-70%.Phakathi kwabo, ixabiso lexabiso le-1500-1999 yuan libalelwa kwi-17.6% yeentengiso zokuthengisa, ukunyuka kweepesenti ze-3.5.I-17.1% yeentengiso zentengiso kwixabiso le-2000 yuan okanye ngaphezulu, phantsi kweepesenti ze-4.3 zeepesenti ukusuka kwinyanga edlulileyo.
Uluhlu lwexabiso oluqhelekileyo lweshawa yemveliso enye yayiyi-90-199 yuan, ibalwa kwi-26.3% yeentengiso zentengiso, inyuke ngepesenti ye-2.2 yeepesenti kwinyanga edlulileyo.Oku kwalandelwa uluhlu lwamaxabiso ngaphezu kwe-RMB 200, kunye nesabelo sokuthengisa sokuthengisa i-16.2%, i-0.7 ipesenti yeepesenti ukusuka kunyaka odlulileyo.Okwesithathu, uluhlu lwexabiso le-RMB70-89 libalelwa kwi-11.4% yeentengiso zokuthengisa, phantsi kweepesenti ze-0.8 zeepesenti ukusuka kunyaka odlulileyo.Isabelo esipheleleyo sala macandelo mathathu amaxabiso sasiyi-53.8%, ebalwa ngaphezu kwesiqingatha semarike iyonke!Amacandelo aseleyo amaxabiso nawo abalelwa phakathi kwe-5% kunye ne-10%.
Ixesha lokuposa: Jun-12-2023
