Ngokuthuthuka okusheshayo kwe-inthanethi kanye ne-e-commerce eminyakeni yamuva, iziteshi ze-inthanethi kancane kancane ziba injini entsha yokuthuthukiswa kwemakethe yomkhiqizo wokugezela.Phakathi kwabo, amakhabhinethi okugezela kanye nezihlambi, njengengxenye ebalulekile yemboni yokugezela, enze kahle eziteshini ze-intanethi.Kodwa-ke, ngenxa yomkhawulo wayo ophansi wokufinyelela embonini, okwenza izinkampani eziningi zingene kule makethe ukuze zibambe iqhaza emqhudelwaneni, ukuncintisana kwemboni kushubile.
Amakhabethe okugeza
Amakhabethe okugeza: yindlu yokugezela noma izinsiza zomphakathi ezisetshenziselwa ukusekela indawo yokugezela, futhi inomsebenzi wokugcina wedivayisi yekhabhinethi, futhi ingalekelelwa ngesibuko sokugqoka, ukukhanya kwesibuko nezinye izinsiza ezisizayo.
Isikali semakethe: Isikali sika-April siqhubekile nokukhula sisuka eringini
Ngokusho kwedatha yokuqapha izakhiwo ze-AVC, kusukela ngoJanuwari kuya ku-Ephreli 2023, amakhabethe ezindlu zangasese ezithengiswa emakethe ye-inthanethi yamasethi angu-437,000, ukuthengiswa kwe-yuan eyizigidi ezingu-570.Phakathi kwabo, ukuthengiswa kuka-April kwamasethi angu-174,000, okukhuphuke ngamaphesenti angu-11.2 kusuka endandatho;ukuthengiswa kwezigidi ezingu-230 zama-yuan, kwenyuke ngamaphesenti angu-12.3 kusuka eringini.
Iphethini yomkhiqizo: ukuncintisana okuqinile, ukugxila komkhiqizo wekhanda kuyaqhubeka nokuba phezulu.Umkhawulo wokungena embonini yeKhabhinethi yasendlini yokugezela uphansi, amabhizinisi wezimpahla zenhlanzeko, amabhizinisi ifenisha, amabhrendi amakhulu, amaworkshop amancane ajoyinile, ukuze uthole isabelo semakethe, umncintiswano wemboni usuthuthuke waba yisiteji esishisa bhe.Ngokusho kwedatha yokuqapha ye-inthanethi ye-AVC real estate ibonisa ukuthi ngo-Ephreli 2023, inani lemikhiqizo emakethe ye-intanethi yekhabethe lokugezela licishe libe ngu-500. Phakathi kwabo, ama-brand angu-5 aphezulu (TOTGG, OROFEN, AIERMAN, Gujia, Jiumu) cishe ngo-50%, okuwukukhuphuka ngamaphesenti angu-12.6 ngaphezu kweringi.
Ukusebenza kwesakhiwo: inkambiso ye-polarization isobala, imikhiqizo yezinga eliphansi kanye nentengo ephezulu ikhula kanyekanye.Ngokusho kwedatha yokuqapha indawo ye-AVC ibonisa ukuthi ngo-April 2023 amakhabethe amakhabethe emakethe eku-inthanethi, ibhendi yentengo ye-yuan engu-1000-1999 yemakethe yebhendi yamanani evamile , isabelo esihlanganisiwe esingaphezu kuka-50%, lapho ukuthengiswa kwebhendi yentengo ye-yuan engu-1000-1499 kubalele u-26.0%, ukukhuphuka ngamaphesenti angu-6.5;1500-1999 ukuthengiswa kwebhendi yentengo kubalelwe ku-25.3%, okukhuphuke ngamaphesenti angama-2.2.Uhlu lwamanani lwe-1500-1999 lubalwe ku-25.3% wokuthengisa okuthengiswayo, ukukhuphuka ngamaphesenti angu-2.2 amaphuzu.Imakethe esezingeni eliphezulu ibale u-5.1% wokuthengiswa kwempahla ebangeni lentengo engu-RMB5,000 nangaphezulu, okuwukukhuphuka ngamaphesenti angu-2.0 kusuka onyakeni odlule.
Ishawa
Ishawa: Eyaziwa nangokuthi i-rosette, ekuqaleni yayiwumshini wokunisela izimbali, izitshalo ezifakwe emabhodweni nezinye izitshalo.Kamuva yashintshwa ukuze ibe umshini wokugeza, okwenza ibe yinto evamile yokugezela.Ishawa okwamanje ihlukaniswe izingxenye ezimbili zemakethe: ama-showerheads nama-suites.
Ukuthengiswa kwama-showerheads kuyashintshashintsha ngenxa yamaphromoshini kanye nesizini.Ngokusho kwedatha yokuqapha izakhiwo ze-AVC: Ngo-Ephreli 2023, ukuthengiswa kwemakethe okukonke kwamasethi eshawa aku-inthanethi angama-659,000 amasethi, lapho ukuthengiswa kwemakethe okuku-inthanethi kwamasethi eshawa bekungamasethi angu-196,000, kwehle ngo-13.6%, futhi ivolumu yokuthengisa yayingamayuan ayizigidi eziyizinkulungwane eziyi-1.61, yehle ngo-18.7 %.
Imakethe ye-inthanethi yama-showerheads ngamunye yayingamasethi angu-462,000, yehle ngo-16.9%, nomthamo wokuthengisa we-RMB 330 million, wehle ngo-13.9%.
Iphethini yomkhiqizo: inani lemikhiqizo ebambe iqhaza, ukugxilwa komkhiqizo kuphansi, i-Wrigley, i-Nine Shepherd ibalwa phambili
Imboni yeshawa ihlukene phakathi, inenani elikhulu lemikhiqizo ebambe iqhaza kanye nokuncintisana okuqinile emakethe.Amabhrendi asekhaya njengamanje aphethe isikhundla esiphezulu ekuthengisweni kwe-inthanethi, kuyilapho amabhrendi wamazwe ngamazwe afana no-Kohler no-Hansgrohe esebenza emakethe yasekhaya esezingeni eliphezulu.Imikhiqizo yasendaweni emelwe nguJiu Mu, Wrigley kanye noHeng Jie ithatha imakethe yebanga eliphakathi nendawo.
Ngokusho kombukiso wedatha ye-AVC real estate monitoring: April 2023, inani leshawa libeka uphawu lwemakethe eku-inthanethi engu-428, okuyimikhiqizo emihlanu ephezulu (Wrigley, Nine Shepherds, Four Seasons, Hengjie, Hansgrohe) ingxenye yokuthengisa ecishe ibe ngu-50%, iringi kunesisekelo ihlale ingashintshile.Ukubuka komkhiqizo owodwa, isabelo sokuthengisa se-Wrigley sikhuphuke kakhulu, sikhuphuke ngamaphesenti angu-2.9.Inombolo yemikhiqizo emakethe yomkhiqizo owodwa weshawa ingu-417, lapho amabhrendi amahlanu aphezulu (i-Mugo, i-Wrigley, i-Nine Shepherds, i-Four Seasons Muguet, i-Hansgrohe) inesabelo esingaphansi nje kwama-40% okuthengiswa kwezitolo.
Ukusebenza kwesakhiwo: ingxenye yentengo ebiza kakhulu ibalele ukwenyuka okukhulu.Ngokusho kwedatha yokuqapha izindlu ze-AVC ibonisa ukuthi ngo-April 2023, imakethe yeshawa ye-inthanethi, intengo evamile yeshawa isethwe ebangeni lentengo lama-yuan angu-700, ukuthengiswa okunqwabelanayo. ukuthengisa kubalele ngaphezu kuka-70%.Phakathi kwazo, inani lentengo le-1500-1999 yuan libalelwa ku-17.6% wokuthengiswa kwezitolo, okuwukukhuphuka ngamaphesenti angama-3.5.U-17.1% wokuthengiswa kwempahla ebangeni lentengo lama-yuan angu-2000 noma ngaphezulu, phansi ngamaphesenti angu-4.3 amaphuzu kusukela enyangeni edlule.
Ibanga lentengo elivamile leshawa yomkhiqizo owodwa lalingama-yuan angu-90-199, okubalelwa ku-26.3% wokudayiswa kwezitolo, kukhuphuke ngamaphesenti angu-2.2 amaphoyinti kusukela enyangeni edlule.Lokhu kulandelwe yibanga lentengo elingaphezu kuka-RMB 200, nesabelo sokuthengiswa kwezitolo esingu-16.2%, sikhuphuke ngamaphesenti angu-0.7 wamaphuzu kusukela onyakeni odlule.Okwesithathu, uhla lwentengo lwe-RMB70-89 lubalele ku-11.4% wokudayiswa kwezitolo, phansi ngamaphesenti angu-0.8 amaphuzu kusukela onyakeni odlule.Isabelo sesisonke salezi zingxenye ezintathu zamanani sasingu-53.8%, sibalwa ngaphezu kwengxenye eyodwa yemakethe iyonke!Izingxenye zamanani ezisele nazo zibalwe phakathi kuka-5% no-10%.
Isikhathi sokuthumela: Jun-12-2023
